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Up to 3 hours of cool6 coloursFree Worldwide shipping over $5030-day money-back guaranteeWholesale & private label availableUp to 3 hours of cool6 coloursFree Worldwide shipping over $5030-day money-back guaranteeWholesale & private label available
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Comfort Cooling Towel

The World's Smartest Towel.

From $24.90 · 6 coloursFree shipping over $50

Wet it, wring it, shake it - the magic starts instantly and keeps you refreshingly cool for up to 3 hours. Lightweight, reusable, and made to move with you - whether you're at the gym, the beach, out for walks, on the court, or in the daily heat our Smart Towel brings the comfort.

Shop the TowelSee how it works
Up to 3 hours of cool
30-day money-back guarantee
Ships worldwide
Two athletes wearing Smart Towel cooling towels around their necks after a workout
Cooling Technology
6 Colours
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Cooling duration, then rinse and repeat
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Awesome colours
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Day money-back guarantee
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Countries we ship to
How It Works

You have to try it to believe it.

Three steps between you and hours of cool comfort - no fridge, no ice, no fuss.

01

Wet it

Soak the towel in cool water for a few seconds until fully saturated.

02

Wring it

Wring out the excess water - just damp, not dripping, is perfect.

03

Shake it

A few shakes activates the cooling. Drape it and stay cool for hours then just repeat. Wet. Wring. Shake. Repeat.

PICK YOUR COLOUR

Comfort Cooling Towel

Choose your bundle

$59.90$74.70Save 20%
Launching October 2026

Get first access: we'll email you the moment the towels land.

Ships to 35 countries
Reusable for years
Why Smart Towel?

It just works. It's like magic cooling.

Every towel is designed for everyday use and built to help you recover faster and stay comfortable, session after session.

Replaces single-use cooling

One towel does the job of box after box of cooling wipes and ice packs.

Instant, lasting cool

A quick wet-wring-shake keeps you cool for up to 3 hours.

Built to be reused

Rinse it, hand wash now and then with a little mild soap, and keep it in its bottle.

Packs into its own bottle

A clear bottle with a moulded lid handle, so it hangs off your bag and goes anywhere.

In The Wild

Made for wherever you sweat.

A couple cooling down after a yoga session with a Meadow Green Smart Towel and carry bottle
Cool down together, after every session
A couple sitting on a teak jetty over clear water with Blossom Pink and Storm Grey Smart Towels around their necks
Blossom Pink & Storm Grey - days by the water
A woman walking a palm lined coastal road at sunrise with a Twilight Violet Smart Towel around her neck and the carry bottle on her bag strap
Twilight Violet - out for a walk
Smart Towel packed inside its reusable carry bottle with its moulded lid handle, standing on the beach
Packs into its own carry bottle
For Gyms, Teams & Retailers

Private label our towels with your brand.

Custom logo printing and branded hang bags from 100 units, with tiered pricing that gets sharper the bigger you go.

100 units500 units1,000 units3,000 units5,000+ units
Explore Wholesale →
FAQ

Questions, answered.

How does the cooling actually work?
It works by evaporation. The towel is made from a polymer fibre that holds water and lets it evaporate slowly. Wet it, wring it and give it a shake, and that evaporation draws heat away from your skin for up to 3 hours. When it dries out, wet it again.
Do you ship worldwide?
We ship to 35 countries, including the US, UK, Canada, Australia, New Zealand and most of Europe. Prices are in US dollars, and shipping is free on orders over $50. Delivery times for each region are on our shipping page.
How do I care for my towel?
Rinse it after use, hand wash it now and then with a little mild soap, then rinse until the water runs clear and keep it in its bottle. Never use fabric softener or bleach: they leave a film that stops the cooling working.
What is it made from?
A soft, chamois-like polymer fibre that holds water and releases it slowly as it evaporates. It is smooth and matte, with no terry loops to trap sweat or grit, and it measures 33 x 85 cm.
Can I order in bulk for my gym or team?
Absolutely - our wholesale programme starts at 100 units with custom logo printing and branded hang bags.
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