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Cools all day6 coloursFree Worldwide shipping over $50100% biodegradableWholesale & private label availableCools all day6 coloursFree Worldwide shipping over $50100% biodegradableWholesale & private label available
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Comfort Cooling Towel

The World's Smartest Towel.

Wet it, wring it, shake it - the magic starts instantly and keeps you refreshingly cool all day. Lightweight, reusable, and made to move with you - whether you're at the gym, the beach, out for walks, on the court, or in the daily heat our Smart Towel brings the comfort.

Shop the Towel See how it works
Keep cool all day
Biodegradable
Ships worldwide
Two athletes wearing Smart Towel cooling towels around their necks after a workout
Cooling Technology
6 Colours
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Cooling duration, then rinse and repeat
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Awesome colours
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Biodegradable material
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Countries shipped
How It Works

You have to try it to believe it.

Three steps between you and hours of cool comfort - no fridge, no ice, no fuss.

01

Wet it

Soak the towel in cool water for a few seconds until fully saturated.

02

Wring it

Wring out the excess water - just damp, not dripping, is perfect.

03

Shake it

A few shakes activates the cooling fabric. Drape it and stay cool for hours then just repeat. Wet. Wring. Shake. Repeat.

PICK YOUR COLOUR

Comfort Cooling Towel

Choose your bundle

$59.90 $74.70 Save 20%
Launching September 2026

Get first access — we'll email you the moment the towels land.

Ships worldwide from our nearest hub
Reusable for thousands of washes
30-day satisfaction guarantee
Why Smart Towel?

It just works. It's like magic cooling.

Every towel is designed for everyday use and built to help you recover faster and stay comfortable, session after session - without costing the earth.

Biodegradable fibres

Breaks down naturally at end of life - no microplastic legacy.

Instant, lasting cool

A quick wet-wring-shake keeps you cool for up to 3 hours.

Built to be reused

Just hand wash with soap and store back in handy carrier hook case.

Recyclable carry case

Our handy hook carry case is light, ready for worldwide shipping.

In The Wild

Made for wherever you sweat.

A couple cooling down after a yoga session with a Meadow Green Smart Towel and carry bottle
Cool down together, after every session
A couple relaxing on beach loungers with Volt Yellow and Storm Grey Smart Towels around their necks
Volt Yellow & Storm Grey - beach days
A couple walking in the park with Blossom Pink and Ocean Blue Smart Towels around their necks
Ocean Blue & Blossom Pink - out for a walk
Smart Towel packed inside its reusable carry bottle with carabiner clip, standing on the beach
Packs into its own carry bottle
For Gyms, Teams & Retailers

Private label our towels with your brand.

Custom logo printing and branded hang bags from 100 units, with tiered pricing that gets sharper the bigger you go.

100 units500 units1,000 units3,000 units5,000+ units
Explore Wholesale →
FAQ

Questions, answered.

How does the cooling actually work?
Our fabric uses evaporative cooling technology - once wet, wrung and shaken, it drops in temperature and holds that cool sensation against your skin for up to 3 hours.
Do you ship worldwide?
Yes - we ship to most countries worldwide. Pricing and delivery estimates are shown at checkout in your local currency.
How do I care for my towel?
Just hand wash with soap, wring and store back in the handy carrier hook case. Avoid washing liquids & fabric softeners as it can reduce the cooling effect over time.
What is it made from?
A lightweight biodegradable performance fibre blend, chosen for its evaporative cooling properties and minimal environmental footprint.
Can I order in bulk for my gym or team?
Absolutely - our wholesale programme starts at 100 units with custom logo printing and branded hang bags.
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